Alan Crocetti’s Cruise campaign, with artist Deni Horvatic, captured the energy of club culture – where identity is fluid, expression is fearless, and style becomes a form of communication without words. Each piece is designed to live with you: on skin, in sweat under strobes, in sun, and in the quiet after.
Deni Horvatic records his subjects in a way that the vieweris offered a point of view that he literally shares with the viewer: “I see you from exactly where you are”.By removing the distance between bodies, the portraits in the scan fulfil the fantasy of a complete merging between viewer and the element in sight, which is actually impossible.
The intimacy runs through the campaing, a word where jewellery doesn’t decorate the body, but collapses into it. Where closeness, contact, and identity feel blurred, charged and alive.“Jewellery is part of our identity, it’s not separate from us – it becomes us. These pieces are made to feel like they belong on the body, as if they’ve always been there.” – says Alan Crocetti.
Photographs by Deni Horvatić @denihorvatic / denihorvatic.com
Alan Crocetti jewellery @alancrocetti / alancrocetti.com
Models: @lulucijaa / @tonikukuljica / @the_ante_vujanovic / @juricakranjec
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