PERSONAL PARADE

Return to Eden – with Personal Parade! Photographed by Serhii Vasyliev. Personal Parade presents its first-ever season where the leading role belongs to homewear – Return to Eden.

Eden is a place of joy and warmth – the very essence of home. It can be playful or melancholic, full of love and little scandals — but it’s always a safe haven, where being beautiful still matters.The visual world of Personal Parade always balances on the edge — between home and stage, silence and passion. With Return to Eden, this boundary comes to life, revealing a space where a new kind of intimacy emerges. It’s about closeness. About the art of the everyday. About the calm that gives strength.

This season pays homage to the iconic 1980s Australian TV series “Return to Eden.” The bold aesthetic and sensuality of that television era shaped a generation’s fashion worldview – and now inspire Personal Parade to open a new chapter in its story. One that is only just a
beginning. Music also plays a leading role. In the original series, it wasn’t merely background – it was a character of its own: dramatic, passionate, full of tension and refined melancholy. Those sounds pulse through every stage of our process, setting rhythm and mood. We even found an original 1985 vinyl – now a key character in this story. This season introduces new ideas redefining comfort and sensuality: a robe you can’t wait to slip into after a shower, shirts and shorts that play with proportions and details, and our first-ever underwear – the Personal Parade tanga, reimagined. From now on, there’s no line between loungewear and what you wear out for an apéritivo. Because Eden begins where the home fire burns. Featuring Spanish José Davo and brothers Eric and Alex – everyone’s temptations – they bring the essence of their homeland: family, warmth, and playfulness.