NEW SUMMER – Shot on the dreamy fisherman’s Italian island of Isola dei Pescatori, on the shimmering shores of Lake Maggiore. Personal Parade’s Spring Camp campaign is a playful mix of lust, friendship, and unscripted moments.
An authentic story told through glowy skin, spontaneous decisions, and clothes that cling like memories—all translated live on Instagram Stories, giving our community a front-row seat to the unscripted campaign shoot, which you can look back on though attached files.
The cast? A mix of fantasy and reality. One of our models, Randall, is actually a customer we spotted and flew in from the States—it’s his first time in Europe. The others are, Bogdan, who was the very first to model for us five years ago and Nikita, a young, vibrant treasure from Moldova, found though friends of the brand, whose energy lit up every frame. Three different worlds mixed together to create something beautiful.
Campy fun with a twist — the vibe of the new drop is playful and bold. Key pieces include the Gladiator Swims, inspired by the Roman Empire, reimagined into wearable forms: beloved briefs bandanas turned into shorts, and Stocking boxers evolved into cheeky outerwear.
Personal Parade @personalprd / personalparade.com
Founder & Designer: Maksym Nekrasov @maksymnekrasov
Creative Director: Emir Hacisaffet @haciemir
Photographer: Dmytro Muntyan @muntyan_dmytro
Stylist: Ira Lan @lan_ira
Models: Randall Kohn @r.ans, Bogdan Romanovic @bgdn_r, Nikita Poleacov @poleacoov
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