SSYYNN

SSYYNN, a contemporary fashion brand designed and produced in Croatia, with a unique twist on sustainability.Let’s see what they do! Photographs by Deni Horvatić.

SSYYNN – a new fashion brand under the XD Fashion Group. SSYYNN emerges from the etymological roots of the word “synonym” embodying a philosophy where one garment seamlessly stands for its idea and letters play the game of double truth, creating a linguistic dance that mirrors the brand’s ethos.

SSYYNN is an answer to the rich vocabulary of Xenia Designs fashion archive to create new fashion language. Utilising this archive also as a creative springboard and starting point on which new fashion synonyms are created. In this fashion realm, clothes become synonymous with more than just fabrics and threads; they transform into conduits of expression.

SSYYNN is a beacon of creativity that rejects overproduction, emphasising the meticulous creation of each garment. The brand’s commitment to fluidity and adaptiveness is reflected not only in its fashion but also in its ethos, recognising these qualities as essential for survival in the ever-evolving landscapes.
SSYYNN serves as a vibrant connection point within the dynamic landscape of a young, contemporary local art and music scene.

In essence, SSYYNN is not just a collection of garments; it’s a narrative woven with threads of innovation, symbolism, and a daring approach to redefine fashion. As wearers embrace these creations, they become conduits of a unique story, juxtaposing the imaginary with the real, and embodying the spirit of SSYYNN — a brand where every garment is a synonym for a new beginning, a new perspective, and a new way of experiencing the world.