NICHOLAS EFIMTSEV

“My parents want me to be an economist, and something went wrong.” – This “wrong” is our luck! Interview with Nicholás Efimtsev.

Could we start with some background information about you? Where you grow up, where you based, how did you get interested in photography?

I was born in Kaluga, 150 kilometers south of Moscow. After receiving a bachelor degree in economics I decided to become a visual artist. The romantic landscapes of his motherland, lively impressions from the childhood, the musical traditions of my family and foreign travels, my passion for the cinematography and natural capacity to learn from the great masters of photography – those are the components of the original and ingenious scope of the gallery of me as a young artist. Among those who influenced me can find Annibale Carracci, Agnolo Bronzino, Jean-Baptiste Chardin, Valentin Serov and Camille Claudel, Wilhelm von Gloeden. The subtle touch of eroticism and sensual plasticity marks my artistic approach.

Why did you choose Paris as your home? Did the city live up to your expectations?

I attracted to Paris because of its rich history, art, culture, and the special, beautiful atmosphere the city offers. Paris is renowned for its iconic landmarks, world-class cuisine, and artistic heritage, making it a popular choice for people seeking a unique and inspiring living experience.

Did you always know photography was your ultimate go-to outlet of expression?

Yeah, I did. No regrets. But I studied economics at university, you know? This is my first education. My parents want me to be an economist, and something went wrong.

There is always time and learning for someone to find their own style. That you remember back, was something of a turning point from your photos are started to be “NICHOLÁS EFIMTSEV photography”?

As I was born in a small town, I had no choices. I looked at local photographers and always tried to do something new and of better quality. One day, I just realized I had my own style. Perhaps, it’s not exactly a style, but more like a mood or a sense of time in photography. That’s how I can explain my photographs.

I don’t really see smiling pictures on your instagram, your work is more of a serene, slightly melancholic mood. What is the reason for the lack of smiles?

I believe that emotions are diverse, and I find inspiration in capturing a range of feelings beyond just smiles. My work tends to explore a serene and slightly melancholic mood, as I’m drawn to the depth and complexity of human emotions. I aim to convey a broader spectrum of experiences, allowing viewers to connect with the images on a more profound level. While smiles are beautiful, I choose to delve into the nuanced and contemplative aspects of life, creating a visual narrative that goes beyond the surface.

Your images are not only for yourself, but also for clients and fashion brands. What do you like/don’t like about this work? How much do you tolerate having your hands tied with the end result?

As a creator whose images extend beyond personal expression to serve clients and fashion brands, I appreciate the collaborative aspect of the work. I enjoy the challenge of translating a vision into a product that aligns with the client’s needs and brand identity. It’s fulfilling to see my work contribute to a larger creative context. However, there are times when the need to conform to specific brand guidelines or client preferences can feel restrictive. While collaboration is essential, I value a certain level of creative freedom to express my unique style and perspective. Striking a balance between meeting client expectations and maintaining artistic integrity is crucial. I’m open to compromise, but there’s a point where too much constraint may hinder the creative process. Finding that equilibrium is key to producing work that satisfies both the client and my artistic sensibilities.

What is the best thing to being a photographer?

The best part about being a photographer is the opportunity to capture moments, emotions, and stories in a visual form. Photographers have a unique ability to document the world around them and evoke powerful emotions through their photos. It allows us to share our perspectives and inspire others. I also love meeting and getting to know people, revealing new aspects of their personalities, and capturing those moments.

Do you have a favourite era of fashion?

Yes, I call it the “golden era of fashion”. A time when Tom Ford was still at Gucci, creating provocative ad campaigns for the brand. When teams came together even without budgets and crafted stunning, talented stories, enjoying and drawing inspiration from the world around them, emotions, and art. Instead of seeking inspiration from Instagram.

Who have been your biggest influences in your career?

Some individuals, like Tom Ford, captivate me with their vintage and provocative campaigns for brands. Grace Coddington is the ultimate stylist in my eyes, and I adore her distinctive ginger hair and sense of humor. She excels in her work. As for Galliano, both his past and current collections remain the best for me, eternally. We share the same taste and interests.

Do you work alone or with a team?

It mostly depends on the projects. I used to work with a team when handling commercial projects, where every professional carries out their own tasks. However, when it comes to my creative and personal projects, I only collaborate with a select few whom I trust deeply. I choose to create together on personal projects only with people I have a high level of trust in.

If you could tell your younger self one piece of advice what would it be?

Don’t waste time and don’t focus on material things. Don’t listen to any distractions and do what you truly want to do.

What do you do when you got time for yourself?

When I have some free time, I study something new to improve my skills or create something interesting for future projects and draw.

Please finish the sentences:

Deeply in love with … the serene beauty of nature, the laughter of good friends, and the endless wonders of the universe.

The best way to sleep is … enveloped in a cocoon of warmth, with a gentle rain tapping on the window, and the soft lullaby of a favorite song playing in the background.

My dream is … to build a house in the mid of somewhere, grow flowers and vegetables.