Let’s pine over Puffy World – a sneaky peak into a pink fantasy, through Minh Fa’s creations.
“Passionate about visual arts since my young age, I went very early in the creative field. I am now a 26 years old graphic designer & photographer living in Paris.
I spent two years exploring and writing a paper about gender norms in cosmetics. I studied how the gap between masculinity and femininity is dug, how is orchestrated the stereotypes of feminine and masculine to push the society to targeted purchases.
This project stems from a desire to offer another vision at that society, to create a new world with a new aesthetic filter on reality. I see portraiture as a way to explore forms of identity, self-expression and want to break the boundaries between the ideals of gender and beauty.” – Minh Fá
About the project :
We live in a society in which we can create our own virtual identity, bring out the best and hide the worse of us behind filters and other technological artificial transformations. Social network in a world draped with a veil of aesthetics.
The Puffy World Project is the hammer that breaks the mirror of a distant perfection but only to reconstruct these filters on my own way, edit it according to my own codes. The word « Puffy » here can be understood as « exaggeration ». The project refers to our generation, dominated by the importance of self-building image, and shaping perfect fictional lives. Why don’t we just embrace our differences, pride what we were born with and honor where we come from ?
We are at a turning point in our vision of what’s beautiful, understanding that there isn’t just one unique form. My work challenge conventional norms and beauty canons, and present an alternate reality, an other world. Through my work and my fascination with pink shades I offer an ironic interpretation of « la vie en rose ».
Photography and make-up: Minh Fá / @puffyworld
